Benefits of Business Intelligence & Analytics With Use-Cases

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The best thing about the cloud is that the data held can be instantly scaled up or down without any hassle. However, several cloud-storage service providers offer limited bandwidth, and users might need to pay additional charges. Cloud-based BI tools have become increasingly popular in recent years, especially for small and medium businesses. Cloud-based software is hosted on the vendor’s servers and accessed via the Internet.

Another example is the meal-kit service HelloFresh which automated its reporting processes because its digital marketing team spent far too much time on it each month. With the help of Tableau, HelloFresh saved 10 to 20 working hours per day for the team, and made it possible for them to create much more segmented and targeted marketing campaigns. Business intelligence is key to monitoring business trends, detecting significant events, and getting the full picture of what is happening inside your organization thanks to data. It is important to optimize processes, increase operational efficiency, drive new revenue, and improve the decision-making of the company. According to this case study, one of the most interesting uses of data from Uber is its surge pricing method.

Meaning, being able to easily unify data from multiple sources to run cross-database queries and extract useful conclusions from them. Having the technology to match and unify data from multiple sources is critical to extract the insights your business needs to succeed. Modern BI tools should provide you with this power by defining relationships between your individual sources with a few clicks, for example, by setting up foreign keys.


Design data visualizations, practice data modeling, and create effective dashboards as you learn from industry experts at your own pace. The primary role in business intelligence is that of a business intelligence analyst. As a business intelligence analyst, your job would be to help companies implement business intelligence tools to collect and understand data. You would then use the data results to advise decision-makers on how to improve or expand the company. This position requires critical thinking, problem-solving skills, and knowledge of how business intelligence systems work. Looker has a user-friendly interface and comes with advanced analytics, including predictive analytics, to help businesses forecast trends and make proactive decisions.

  • Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism.
  • Users typically have the word analyst in their title — e.g., business, financial or human resources analyst.
  • Therefore, neither system failure, office dependency nor additional required IT infrastructure pose a problem; although there are still some companies that remain mistrustful.

It also offers strong collaboration features that enable teams to share dashboards and insights. Today, more organizations are moving to a modern business intelligence model, characterized by a self-service approach to data. Self-service business intelligence (SSBI) is characterized by IT managing the data (security, accuracy, and access), allowing users to interact with their data directly. This means that IT can govern data access while empowering more people to visually explore their data and share their insights.

To build this list in the most accurate way, we took into consideration two of the most prominent websites for software comparisons and user reviews. On one side, we have Capterra which is also a part of the Gartner family, the world’s leading advisory and research company. And on the other side, we have G2Crowd, one of Gartner’s biggest competitors and a major player in the review’s market for over a decade. For our investigation, we took the business intelligence software platforms with the best rankings on both websites with a minimum of 50 reviews between both of them. Mode also offers ad hoc analysis, self-service reporting, interactive dashboards, advanced analytics and custom data apps that make it a flexible and powerful full-stack BI platform. BI tools offer business data, which makes the leaders and employees of a company think about the decisions made, processes implemented, and strategies executed.

Advantages of Business Intelligence Tools

BI platforms also offer data visualization tools, which convert data into charts or graphs, as well as presenting to any key stakeholders or decision-makers. It’s important to note that this is a very modern definition of BI—and BI has had a strangled history as a buzzword. Traditional Business Intelligence, capital letters and all, originally emerged in the 1960s as a system of sharing information across organizations. The term Business Intelligence was coined in 1989, alongside computer models for decision making. These programs developed further, turning data into insights before becoming a specific offering from BI teams with IT-reliant service solutions. BI tools can analyze from the enormous volumes of data any discrepancies, inefficiencies, errors, etc.

What’s more, visualizing their data helped them see how much revenue a given seat is producing during a season, and compare the different areas of the stadium. The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated. These five essential BI tools can help you discover insights to make important business decisions. Commercially free BI tools (semi-free) typically offer less functionality than their open-source counterparts but are often a great way to gain more capacity than offered by a free trial. A huge advantage of this solution is that you can try the product for free for a limited period of time, study its characteristics and decide whether it is suitable for your business context.

Sisense is an enterprise BI tool that enables businesses to embed analytics into any application or workflow — with or without code. This means you’re able to analyze data from multiple sources in real time and quickly react to any changes. Tableau also supports real-time data analysis and can connect to a wide variety of data sources, from spreadsheets and databases to cloud services.

It’s all about using data to get a clearer understanding of reality so that your company can make more strategically sound decisions (instead of relying only on gut instinct or corporate inertia). Discover everything you need to know about BI tools, which help with customer relationship management, data organisation, and more. Mobile BI — an additional solution which helps adopters access analytics and reporting capabilities via smartphones, tablets, wearables (Microsoft Power BI, Tableau, IBM Cognos Analytics, Sisense and so on). If mobility is important to you, this is a great option which opens up new possibilities.

And leadership can track if a region’s performance is above or below average and click in to see the branches that are driving that region’s performance. This leads to more opportunities for optimization along with better customer service for clients. BI reduces the times a company has to lose a customer, revenue, or deal with inaccurate information or slow processes. It is essential in gaining a competitive edge for companies to make faster and accurate decisions by leveraging the existing data, at the right time, and improve decision making. BI tools offer a single source of information; it helps the employees or the executive hierarchy to spend more time on productivity and less time on managing data. This way, employees can focus on producing reports and timely deliverables in real-time.

As you might or might not know, the key to a successful visual analysis process is knowing which types of charts and graphs work best depending on the information you want to convey. Using the wrong charts to visualize your KPIs can make the data in them confusing, which can damage the entire analysis in the process. To avoid this from happening, BI tools offer over 25+ chart types including classic ones like line, column, and pie charts, and some advanced ones like bubbles, maps, scatter plots, and waterfalls, among many others. The Power BI Pro users can quickly deploy a collection of purpose-built dashboards and reports and distribute them to the entire organization or specific teams or departments with the Power BI Apps. In the age of big data, understanding essential data concepts, visualizing data, deciphering complex data structures, and converting them into meaningful insights are revolutionary skills that every business needs.

Getting a 360-degree view on all the dimensions to help companies identify issues and improve operations, increased sales, and in turn, increase revenue. The value of a BI dashboard used for online reporting lies in its interactivity, which makes the entire analysis process more efficient and accessible. With this principle in mind, the BI software you choose to invest in should provide several interactive features such as filtering options that will allow you to visualize your data from different perspectives.


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